Past collaborations have included limited-time crossovers with brands like Angry Birds, Sanrio, Pac-Man, and more. 'By integrating the packaging with Sonic Dash, we're able to offer Sonic fans an exciting new way to collect new characters in the game and experience Danimals unlike they ever have before - in the Sonic universe.' 'Danimals is a household name in the food and beverage industry, and a favorite among kids everywhere, so we're thrilled to partner up with them as part of Sonic's 30th anniversary celebration,' chief brand officer for Sonic the Hedgehog and senior vice president at Sega of America Ivo Gerscovich said in a press release.

These character variants can be earned in-game by collecting all four birthday themed items on the track, which includes a Danimals smoothie pack. If you're no fan of Bongo (presumably you're a parent since the press release explicitly states that 'kids rule, no parents are allowed' when it comes to him), you can also use these Sonic Dash-branded Danimals packs to unlock new character customizations including Pirate Sonic and Captain Shadow.

If you're unfamiliar with Bongo, he's described in the press release as 'Danimals kids' spirit animal an imaginative adventure enabler who lives in a magical treehouse where he and his friends play the day away.' Players receive Bongo when they scan a QR code on the back of Sonic Dash-branded Danimals packs to download Sonic Dash to their mobile device and complete the tutorial level. The latest crossover was announced today and is perhaps the most unexpected yet, as Bongo, the enthusiastic mascot of the children's yogurt brand Danimals, is coming to Sonic Dash.īy buying specially marked Danimals pouches and smoothies, players can unlock the monkey as a playable character in Sonic Dash.

While the main attraction in Sonic Dash is the stable of Sonic characters (including various forms of the Blue Blur himself ranging from Classic to Modern to even the 2020 live-action movie version), the game has had its fair share of brand collaborations and crossovers. Sonic Dash, the free-to-play mobile runner game from Sega, has introduced several new characters since it launched in 2013.

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